Tru Grit Fitness

Tru Grit Fitness was created in 2019 to introduce a brand that produced fitness products for consumers and athletes who refused to quit. With the mindset of disrupting the fitness market; delivering premium cutting-edge products at aggressive price points, a new premium brand was born. A brand for those who are passionate about what they do. A brand to identify with for those who strive to be best in their class.

Tru Grit inspires those to be strong, resilient and determined to be the best at what they do.